Starbucks brews traditional, viral ad mix

05/19/2009 | NYTimes.com

Starbucks, in the biggest ad push in its history, is pairing a traditional magazine and newspaper campaign with a viral effort that includes a challenge to customers to be the first to post a photo of a Starbucks poster on Twitter. The effort from Omnicom Group's BBDO North America is aimed at younger coffee drinkers and is timed to compete with a reported $100 million blitz for McDonald's McCafe line.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH
Ad Trafficker
Spiceworks
Austin, TX