Aflac's duck joins forces with "Toy Story" stars

05/19/2010 | MediaPost Communications

Aflac's latest TV spot is part of an integrated effort with Disney-Pixar for its upcoming release, "Toy Story 3." The ad is set in a day care center, and stars Aflac's iconic duck, as well as "Toy Story" characters Woody and Buzz Lightyear. The insurer also intends to tap social media for the joint campaign, run the ad in movie theaters and lobbies, and sponsor a sweepstakes in conjunction with its "Toy Story 3"-themed Aflac car for a NASCAR race in Sonoma, Calif.

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