4 ways to build a strong corporate culture

05/19/2011 | Inc. online (free registration)

Corporate culture is more than just an expensive add-on, writes Beryl Cos. CEO Paul Spiegelman. A strong, healthy culture reduces turnover, boosts employee engagement and results in fiercely loyal customers, Spiegelman says. "I've found that employee engagement through our unique corporate culture is what allowed us to move from a commodity to a business that doesn't need to compete based upon price," he adds.

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