Olympic athletes take their mark for Coca-Cola

05/19/2011 | Advertising Age (tiered subscription model)

Coca-Cola tapped eight athletes for a campaign tied to the 2012 Olympic Games in London, launching the effort a year earlier than in the past. The athletes, chosen for their social media savvy, medal-winning potential, stories, gender and ethnic diversity are David Boudia (diving), Henry Cejudo (wrestling), Marlen Esparza (women's boxing), John Isner (tennis), Shawn Johnson (gymnastics), Jessica Long (paralympic swimming), Alex Morgan (women's soccer) and David Oliver (hurdles).

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