Burger King adds specialty coffee

05/19/2013 | QSR Magazine

Burger King has launched a 10-item line of specialty coffees, joining other quickservice restaurants that are bolstering coffee sales with specialty drinks. "Based on extensive consumer feedback and multimarket testing in a joint effort with our experienced partner, Seattle's Best Coffee, Burger King is proud to launch its new proprietary blend and specialty coffee line to appeal to new and existing guests," said Eric Hirschhorn, vice president of global innovation for Burger King Worldwide.

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