Focus on health drives menu trends

05/19/2013 | FoodBusinessNews.net (free registration)

Menu trends in the first quarter of 2013 were informed by interest in healthful eating and included whole-grain and upgraded protein items, said Elizabeth Freier, associate editor for Technomic. "[A] lot of the focus may be turning to what healthy elements the food actually contains ... which many consumers are now viewing as just as important as what the food lacks," she said.

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