Location-based ads get higher click rate with conquesting tactics

05/19/2013 | MediaPost Communications

The use of location-based ad targeting to send out mobile coupons when a consumer approaches a competitor's store yields a 30% higher click rate than sending out ads for a business's own location, according to a study from ad network Verve Mobile. "The one big theme from this research is that if you're going to target users near your own stores ... it's really effective to also target people who are near your competitor's stores," said Verve Mobile CEO Tom MacIsaac.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA