Smaller candy meets demand for indulgence, convenience

05/19/2013 | Supermarket News (free registration)

With consumers saying they want snacks that are convenient, healthful and indulgent, confectioners are repackaging their treats for bite-sized enjoyment. “Sales of our hand-to-mouth offerings have been very strong and key drivers of growth for Hershey for the past two-and-a-half years,” said Jeff Beckman, spokesman for Hershey, which now offers bite-sized versions of its most popular brands in resealable pouches.

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