Why shopper marketing is becoming "the center of gravity"

05/19/2013 | Adweek

Grey Group's new shopper-marketing operation for Procter & Gamble highlights the importance of the point-of-purchase marketing efforts for the entire industry. The category has been growing by more than 20% a year, according to Deloitte and the Grocery Manufacturers Association. "In all its manifestations, whether online, e-commerce, in-store or mobile, retail is in the center of everything a brand touches," says The Hub Magazine founder Tim Manners.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX