Consumers want fiber they can drink, but not taste

05/19/2014 |

When making food and beverage choices, 68% of consumers consider the fiber content and about 60% are actively seeking to increase fiber, according to data from the International Food Information Council Foundation. Beverage manufacturers are seeking fiber ingredients that can be used in their natural state and provide neutral flavor, texture and color without an impact on processing. Probiotics and prebiotics are two common sources for adding fiber. “We believe that the future of probiotic ingredients in beverages lies in the basics, such as juice, tea, coffee and milk,” said Michael Bush, senior vice president of Ganeden Biotech.

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