How to get started on your first marketing video

05/19/2014 | Entrepreneur online

Marketers don't need fancy equipment or big budgets to get started on video marketing, according to Clark Winegar. He says smartphones are good enough to create video as long as the sound quality is high, though a DSLR camera is a step up. Winegar recommends iMovie or Movie Maker for low-cost editing and tools such as PowToon.com and Animoto.com for animation and slideshows.

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