Mediabrands selects comScore for campaign measurements

05/19/2014 | MediaPost Communications

Interpublic's Mediabrands will use comScore's validated Campaign Essentials as its "preferred solution" for measuring audience delivery and brand safety for client digital display and video campaigns. Core metrics provided by the deal include ads seen by the target audience and how many displays were in safe environments. The deal follows an earlier partnership between IPG Mediabrands and comScore on a cross-platform planning and buying solution.

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