Microfinance startup aims to tap into sharing zeitgeist

05/19/2014 | Los Angeles Times (tiered subscription model)

Microfinancing site Kiva.org is applying sharing-economy principles to financing in a pilot effort to help entrepreneurs get crowdfunding. The site allows small investors to cut out middlemen and make direct investments in promising startups. "It's not about the transaction, it's about the relationship. It's the zeitgeist," senior director Jonny Price says.

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