Publicis, Facebook sign partnership centered on data, access

Facebook and Publicis Groupe have signed a multiyear partnership deal that's said to be worth "hundreds of millions of dollars." The deal gives Publicis greater access to Facebook's data and ad inventory, plus more opportunities for Publicis clients on Instagram. "You can boil it down to integration and data. We're the first agency network that will have this comprehensive level of data and access," said Laura Desmond, CEO at Publicis' Starcom MediaVest Group.

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