Rold Gold launches new pretzel via social media

05/19/2014 | Adweek

Century-old pretzel brand Rold Gold has unveiled a social media campaign accompanying the launch of its Pretzel Thins. The playful online soap-opera parody featuring the lifestyles of the "rich and salty" has been viewed more than 1.3 million times on YouTube. Rold Gold had a minimal social media presence prior to the campaign, with just 250 Twitter followers and a dormant Facebook page.

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