Study: CRM leaders not concentrating on ROI

05/20/2003 | Direct Marketing News

A study by the consulting firm BearingPoint found that 70% of executives in charge of customer relationship management are not setting goals for return on their investment. The study also found that only 6% identified ROI goals early in their CRM plans, and many didn't know what it is they should be measuring to gauge if an initiative was successful.

View Full Article in:

Direct Marketing News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO