Burger King, Kellogg serve up veggie sandwich

05/20/2005 | MSNBC

Kellogg Co.'s Morningstar Farms is the supplier of a vegetarian patty that will be the "meat" of the BK Veggie sandwich, currently being launched on a national level. It's a smart co-branding deal, but this columnist questions how healthier fare fits with Burger King's other recent product introductions, such as the Enormous Omelet Sandwich.

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