Boone to helm WPP's agency for Dell

05/20/2008 | Advertising Age (tiered subscription model)

Torrence Boone, the former president of Digitas, Boston, will become CEO of the global shop WPP Group is developing for Dell. The agency -- which has been called Project Da Vinci during its five-month startup phase but is soon to get its permanent name -- will have offices in four U.S. cities, along with London, Beijing, Singapore and Sao Paolo.

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