NBCU to air interactive ads via Dish Network

05/20/2008 | Multichannel News

Under a new interactive-ad deal, Dish Network subscribers with DVRs will be able to receive additional information and/or coupons from advertisers on NBC Universal's 14 TV networks and 10 owned-and-operated television stations. The deal also calls for NBCU to have the option of buying ads with special interactive triggers on shows transmitted through Dish's satellite service.

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