Selling an experience, not just a product

05/20/2009 | Bloomberg Businessweek

Howard Schultz, CEO of Starbucks, says a brand must be more than the products it sells. Virgin entrepreneur Richard Branson said he's selling "fun," while former Cold Stone Creamery CEO Doug Ducey said the brand should represent "the ultimate ice cream experience."

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Senior Manager Brand Marketing Email and Web
Crate and Barrel
Northbrook, Illinois
Vice President of Marketing
Blair
Warren, Pennsylvania
Manager, Financial Accounting
Disney
Pasadena, California