Survey: Upfront spending boost planned by 37% of marketing execs

05/20/2009 | Advertising Age (tiered subscription model)

More than one in three directors, vice presidents or other "upper-level" marketers intend to boost their upfront expenditures this year compared with 2008, while 39% plan to spend the same amount and 25% say they will cut spending, according to Advertiser Perceptions' Spring 2009 Media Economy Report. The research, which surveyed nearly 1,600 agency and marketing executives, showed a "leveling off" of the negative views offered at the beginning of 2009, said Ken Pearl, CEO of Advertiser Perceptions.

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