White Cloud name drifts back onto the market

05/20/2009 | Advertising Age (tiered subscription model)

White Cloud Marketing, which purchased the White Cloud name from Procter & Gamble in 1996, is putting rights to the name up for sale. It has been used as a Wal-Mart store brand since 1999, but the retailer has discontinued White Cloud diapers. Wal-Mart still sells White Cloud toilet paper and other baby products.

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