ESPN Deportes plans multimedia campaign for World Cup coverage

05/20/2010 | Multichannel News

ESPN Deportes on Monday plans to kick off a new multimedia marketing campaign to whip up excitement around its coverage of the 2010 FIFA World Cup soccer tournament in South Africa. The campaign, with a tag line that in English translates into "90 Minutes: It's Not Enough," will include traditional TV commercials, online banners, radio, print and social-media outlets such as YouTube and Facebook.

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