AT&T advertising data to drive new platform for AdWorks clients

05/20/2013 | Advertising Age (tiered subscription model)

AT&T AdWorks has developed the Blueprint advertising platform out of AT&T's own data and experience as an advertiser. Blueprint will offer online, mobile and TV platforms, but it can't yet provide coveted cross-platform targeting that would "reach the same user across all channels," says Maria Mandel Dunsche, AdWorks' head of marketing and media.

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