BlackBerry's Boulben reboots marketing

05/20/2013 | CNET · CNET

BlackBerry received some upbeat news in its home Canadian market last week when the Raymond James investment firm said the company's first-quarter market share more than doubled to 13.5% compared with the previous period. Separately, Chief Marketing Officer Frank Boulben told CNET how he has moved to fix the troubled brand and described how BlackBerry fell from its once-formidable heights. Boulben discussed the "broken" model he found upon arriving at BlackBerry a year ago, saying the company had focused too aggressively on growth.

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CNET · CNET

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