Budweiser blimp will sport a "Designate a Driver" message

05/20/2013 | MediaPost Communications

Budweiser is sponsoring a 130-foot-long blimp with a responsible-drinking message that will embark on a 17-week, 25-stop tour of the U.S. to reach an audience enjoying outdoor sports, festivals, concerts and events. The brewer is coordinating the tour with a social media contest in which sharing a pledge to designate a driver enters contestants for a chance to win a trip to the Budweiser "Made In America" music festival.

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