Coachella Valley, Calif., city officials head to RECon

Seven of the nine cities within Southern California's Coachella Valley area are sending delegates to the RECon show this week. The lure is understandable: "It gives the opportunity to connect with most of the retailers in a 48- to 60-hour window instead of traveling all over the country to have face-to-face meetings," said Michael Braun, senior vice president with Wessman Development.

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Desert Sun (Palm Springs, Calif.) (tiered subscription model), The

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