Coca-Cola Enterprises studies at-home recycling

05/20/2013 | PhysOrg.com

Coca-Cola Enterprises is teaming with researchers to study at-home recycling in the U.K. and France. "People say they want to be environmentally friendly and want to recycle, but in many cases, they don't," said Dr. Stewart Barr of the University of Exeter. "This study will explore the intricacies of household decisions on recycling and identify actions that could drive long-term consumer behavior change."

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