Coca-Cola vending machines connect Pakistan, India

05/20/2013 | Adweek · Advertising Age (tiered subscription model)

Coca-Cola for a week in March installed interactive 3D touch-screen vending machines in India and Pakistan that connect to each other, allowing users to earn soft drinks by participating in exercises such as dancing and tracing peace signs. Agency Leo Burnett created a video ad out of the project as part of the brand's "Open happiness" campaign.

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