Despite halt of Alert gum, energy market is strong

05/20/2013 | (France)

Though Wrigley has suspended production of its Alert gum because of FDA concerns about added caffeine, the market for energy products remains strong, said Thomas Jahn, marketing manager for Fertin Pharma. "People are trying to diversify their products, and chewing gum is a natural way to go on," he said. "... It's just a matter of making sure the product is morally acceptable so it doesn't attract children."

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