Digital claims a growing proportion of pharma ad spend

05/20/2013 | Medical Marketing & Media

Pharma spending on digital promotions directed at health care professionals grew from 17% of total spend in 2010 to 33% last year and is expected to reach 40% in 2013, according to a report from Compas. Meanwhile, spending on print promotions fell to 41% in 2012, reprints accounted for 14%, and targeted media such as convention media and prescription pads accounted for 12%.

View Full Article in:

Medical Marketing & Media

Published in Brief: