Have you priced your products correctly?

05/20/2013 | New York Times (tiered subscription model), The

Deirdre Lord, owner of the Megawatt Hour, which offers customers an online platform to help them manage their energy use, originally tried to create a unique pricing model. However, the model confused customers, and she changed it to be more in line with industry standards. Lord is also planning to stop offering certain features for free. "I don't think people value what they don't pay for," she said.

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New York Times (tiered subscription model), The

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