Opinion: Broadcast nets need to take cues from CBS, Moonves

05/20/2013 | TVNewsCheck (free registration)

CBS CEO Leslie Moonves continues to show the right touch in prime time, writes Harry A. Jessell, with CBS adding a victory in the 18-to-49 demographic this season as it held on to its most-watched crown. CBS' success offers a hopeful sign that broadcast networks can maintain their "edge and more than 60 years of momentum," Jessell writes. "But [it] will take smart leadership, a strong focus and a eye for programming with broad appeal to keep the momentum going."

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