Publix digital tool ties coupons to sales

05/20/2013 | Supermarket News (free registration)

Coupon Savings Helper, a digital tool by Publix Super Markets, matches store sales and manufacturer coupons for customers. "We know it can be difficult to keep up with the paper coupons they may collect each week," spokeswoman Maria Brous said. "Now, customers have a fast, easy way to plan their savings with minimal work."

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