Report: Cable is multiplatform king of all media

05/20/2013 | Multichannel News

Cable TV is still the top screen, compared with rivals in broadcast, the Internet, social media and mobile, according to a Cabletelevision Advertising Bureau report, based on data from Nielsen, comScore and Trendrr. Cable TV attracts 92% of the 18-49 demographic during the total-day and 75% of the key demographic in prime time. Viewers tally 85 hours a month on cable screens, compared with 34 hours on broadcast and 24 hours on AOL, Google, MSN, Yahoo! and Facebook, the research shows.

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