Sanofi launches playbook for anaphylaxis management

05/20/2013 | Medical Marketing & Media

Ex-NFL star Jerome Bettis joins celebrity chef Robin Miller in Sanofi's anaphylaxis-awareness campaign in support of the drugmaker's Auvi-Q talking epinephrine injection. The first phase of the campaign featured allergy-friendly recipes, and the current phase features a downloadable guide created to resemble a coach's scratchpad. A smartphone application helps patients simulate the steps for using the injections.

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