ScreenShift format from Undertone's provides seamless ad experience on mobile

05/20/2013 | Adweek

Undertone says its ScreenShift ad format allows advertisers to get more creative by seamlessly delivering ads on any kind of device. Employing HTML5, ScreenShift presents ads in a push-down format on tablets and desktops while on smartphones the ad uses an entire screen for 15 seconds, although it gives the user a chance to close it sooner.

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