Slow and steady wins the startup race

05/20/2013 | Fast Company online

Stitch Fix, a company that ships personalized packages of clothing to its customers, has chosen to grow slowly rather than spend a fortune on customer acquisition. That measured approach allowed the company to collect valuable data and meet its customers' expectations. The strategy appears to be working, as the brand now makes about 2,500 shipments per week and recently closed a $4.75 million funding round.

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