Twitter adds NBA Digital to its highlight reel

05/20/2013 | Bloomberg Businessweek

Twitter users will be able to see ad-supported NBA highlights through a partnership between the basketball league and Turner Broadcasting System called NBA Digital. Sony Pictures, Taco Bell and Sprint Nextel have already signed on as sponsors of the effort, which will rely on SnappyTV technology for the clips.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA