What do consumers want? Market to that

05/20/2013 | MarketingMagazine.co.uk (U.K.)

Green marketers need to start making their products seem sexier, writes Vicky Grinnell-Wright. That means tapping into consumers' instincts rather than forcing behavioral change. "We need to work together then to show that a sustainable society can be one where people enjoy high well-being and a rich culture, where we can all reach our potential and have an incredible time along the way," Grinnell-Wright writes.

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