Microsoft's planned $6 billion acquisition of online advertising holding company aQuantive represents a milestone in the evolution of new media, according to observers. The deal is just the latest in a spate of advertising sector acquisitions by Google, Yahoo!, AOL and WPP Group. Bryan Wiener, chief executive of search marketing firm 360i told The New York Times: "It's not just talk anymore. The flood of dollars online is starting to accelerate to match the amount of time we spend online."
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