Macy's CMO looks to local initiatives

05/21/2008 | Wall Street Journal, The

Macy's CMO Peter Sachse is scoring a favorable response with a star-studded TV campaign featuring the likes of Donald Trump, but he also is focusing on local initiatives, targeting shoppers with print, radio and online ads. In this interview, Sachse discusses new marketing initiatives and the synergies he hopes to build between the Macy's store and

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