Why women click with social media

05/21/2008 | Bloomberg Businessweek

Rapleaf CEO Auren Hoffman, citing a recent study by her firm, writes about the gender gap in social media, whose community-building side is dominated by women, while more "transactional" sites are mostly the domain of men, married men in particular. "The future of social media is going to be all about the women," Hoffman writes. "So if you're going to create the next hot Web 2.0 site and you want it to go viral, you'll target women."

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