William Morris teams with ad, tech execs for Agency 3.0

Agency 3.0 is a new joint initiative from the William Morris Agency and a trio of digital media, wireless and ad executives: Peter Adderton, founder of Boost Mobile and Amp'd Mobile; Greg Johnson, ex-chief creative officer at McCann Worldgroup and Digitas; and Steve Stanford, who recently served as general manager of HBO and AOL's broadband comedy joint venture, and who developed ICM's digital media group. The startup reportedly aims to act as both a traditional ad agency and a new-media firm that helps develop interactive, ad-driven content.

View Full Article in:

Los Angeles Times (tiered subscription model) · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA