Agency commissions part of McClatchy ad plan

05/21/2009 | Editor & Publisher

The McClatchy Co., as part of a new ad sales strategy, will pay agencies commissions for ads. McClatchy, a minority investor in CareerBuilder, also plans to make the Web the focal point of its classifieds, with print job ads acting as a "complement" to the career site, offer discounts to repeat buyers and improve its alliance with Yahoo!

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