Google TV to bring new possibilities for marketers, agencies

05/21/2010 | GigaOm · Advertising Age (tiered subscription model)

Google TV, an interactive service that promises to bridge the gap between traditional TV and the Web, will debut this fall. A joint initiative with Sony, Logitech and Intel, the platform will be available via TVs, set-top boxes and Blu-ray players. Google's "pre-existing connection on a large scale" with marketers and agencies should give it a leg up on other interactive TV rivals, according to eMarketer senior analyst David Hallerman.

View Full Article in:

GigaOm · Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA