It takes constant love and attention to nurture a Facebook community, says Cisco social-media chief Autumn Truong. The company has a dedicated staffer maintaining and responding to posts on its Facebook page, and aims to have someone monitoring the site 24/7 to ensure that conversations continue around the clock. "You don't just log on one day and have 1,000 fans. You have to take the time to listen," Truong says.
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