3 quests to go green that sparked creative ideas

05/21/2013 | BQF.org.uk (U.K.)

Sustainable business practices can be an innovation driver, writes Paul Sloane. The pursuit of energy and material savings leads people to think more creatively about goals, Sloane explains. "Sustainability is more than just recycling. It is about creative design in products and processes that encourage and reward good behaviour by consumers," he writes.

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