Beware: Social media give irate clients a megaphone

05/21/2013 | B2C Marketing Insider

When your business angers customers, social media let them tell the world. Companies that recognize which Twitter users have a big following or may be market influencers such as analysts will learn to respond swiftly when such people call them out for poor service, writes service and support expert Carl Knerr. He gives tips on just how to do that.

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