Gillette is tying in to the new "Man of Steel" Superman movie with a campaign that will feature five professional Web theories on how Superman shaves while seeking fans' ideas as well. The pros include science guy Bill Nye, director Kevin Smith, the hosts of "MythBusters" and "The Big Bang Theory" actress (and neuroscientist) Mayim Bialik. "We are definitely the best a man can get, but the best Superman can get? We wanted to hear from the superfans," says Elliott Wilke, North American brand manager for Gillette.
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